La communication, au coeur de l'innovation !
L'experience sur le terrain me le confirme en continu. Steve Jobs en avait aussi la plus profonde conviction.
"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." -- Steve Jobs, Fortune, Nov. 9, 1998